First Citizens ranks highest in southeast in study
Retail banking customers in the southeast rated Columbia-based First Citizens highest in customer satisfaction, according to the J.D. Power and Associates 2013 Retail Banking Satisfaction Study. The study, which is based on responses from more than 50,000 consumers, measures satisfaction among banks and evaluates multiple factors, such as product offerings and problem resolution.
“First Citizens is pleased to be ranked highest in the Southeast in customer satisfaction by such a well-respected organization as J.D. Power and Associates,” said Jim Apple, First Citizens’ chairman and chief executive officer. “We have always been very serious about the importance of having a robust consumer bank along with our strong commitment to businesses, and this award demonstrates that we excel at serving more than 300,000 households in our market area.”
First Citizens ranked highest among retail banks in the Southeast region – which includes Georgia, North Carolina and South Carolina – in the areas of financial advice received, in-person service experience, problem prevention and account information clarity.
“Our culture is one that is rooted in our core values of service, accountability and common sense,” said Peter Bristow, First Citizens’ president and chief operating officer. “At First Citizens, we go to great lengths to anticipate, satisfy and exceed our customers’ needs and expectations. We appreciate our customers’ positive feedback and thank them for entrusting us to care for their financial needs.”
About First Citizens First Citizens Bancorporation, Inc., is the parent company of First Citizens Bank and Trust Company, Inc. First Citizens Bank offers services in commercial and retail banking through its more than 180 offices in South Carolina and Georgia. As of March 31, 2013, First Citizens Bancorporation, Inc. had total consolidated assets of $8.38 billion. For more information, visit the First Citizens website at www.firstcitizensonline.com.