Some toast the New Year with champagne or eat black eyed peas for luck. And others race with wild abandon towards the Atlantic to jump into the ice cold water. The events, known as Polar Bear Plunges, first started in the far north as people would break through ice so they could jump into freezing waters.
Every year for the past 15 years, Dunleavy's Pub has hosted their event, the Polar Plunge, on Sullivan's Island to benefit the Special Olympics.
Normally I don't think South Carolina qualifies as a cold enough climate to label any plunge as polar. On Christmas day for example, the mid-70s brought many to the beach for a non-traditional holiday outing. New Year's was not that kind of day. The water was 57 degrees and those standing around in swim trunks were greeted by mid-30s and a good gust of breeze.