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United Way appoints Lawrence

  • Wednesday, February 12, 2014

Amanda Lawrence, formerly Trident United Way’s Director of Financial Stability, has assumed the role of Vice President of Community Impact. She replaces Dr. Bonnie Bella, who had requested the opportunity to return to her role as Director of Education.

The position that Lawrence has accepted puts her squarely in the middle of the community’s effort, spearheaded by Trident United Way, to establish a collective impact model for organizations to address the most critical human service issues in the community. Through collective impact, organizations agree to work closely together using a common agenda, shared metrics, rigorous evaluation and ongoing communication in order to achieve measurable impact on complex issues like education, poverty and health.

Lawrence’s diverse professional background has prepared her well to assume this leadership role. Beginning her career in community relations and marketing consulting laid the foundation for strong project management skills, coupled with extensive collaboration and coordination efforts with high level business leaders and key grassroots stakeholders. From there, Lawrence worked with a national promotions agency in Chicago and focused on branding strategies for McDonald’s North American Consumer Market, where she used consumer data and research to develop national promotions.

Returning to South Carolina, Lawrence worked in community affairs and sales marketing with a CBS affiliate television station, where she managed a team of salespeople using market research to develop community initiatives into revenue-generating sales products. She also created comprehensive media plans to maximize exposure for community partners and events.

Shortly after completing her MBA at the Citadel, Lawrence took the position of Financial Stability at Trident United Way, where she has generated $1.26 million in grants over four years to support integrated TUW initiatives. She has also led the building of large scale collaborative partnerships, such as the Prosperity Centers, which leverage the expertise and dollars of several Financial Stability partners, including Goodwill Industries and Family Services, to provide coordinated financial stability services that lead to positive long-term outcomes for individuals.

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