Swank Desserts, a speciality dessert shop, is set to open this month at 110 A South Cedar Street. The space was previously occupied by JJ’s Bakery which recently closed.
The location is well-suited for a bakery according to Swank Desserts Owner Danetra Richardson. The 31-year-old chef had her eye on the 1,600 square-foot shop for quite a while until the opportunity came about to open her own retail business there.
“It was the space I fell in love with,” Richardson said. “It was easy to move into a space that was already set up for a bakery so I could transition pretty quickly.”
This site will be Richardson’s first brick and mortar store, for the past four years her business has been primarily catering and online orders. After a successful kickstarter campaign, Richardson was ready to take her business to the next level by expanding to offer retail in addition to catering for special events.
A soft opening is planned for later this month while a grand opening will take place in December. Richardson has been adding the finishing touches to the freshly painted interior of the shop. She redesigned the area to create a modern, chic look. A new dining area is set up near the large windows at the shop’s storefront.
Richardson earned her culinary degree from Johnson and Wales University in North Carolina but she was always drawn to pastries because of her own sweet tooth. She’s known for her simple approach to baking pies, cakes, macarons, brioche doughnuts and customizable dessert displays featuring tiered cakes, mini desserts and favors. True to their name, ‘Swank’ Desserts stand out because of their unique look too.
“Everything is made from scratch, I have spent a lot of time building flavors and not taking shortcuts,” Richardson said. “I offer things that are different from what you can get anywhere else- desserts that are fun and exciting to eat.”
As Thanksgiving approaches, Richardson’s seasonal desserts include brown sugar pecan pie and sweet potato pie. Her celebration cakes come in 16 flavors but additional flavors are available upon request. One of her most popular items is the dark chocolate and Nutella fudge brownies baked with chewy caramel pieces and layered with salted caramel fudge.
To find out more about when Swank Desserts will open, visit her website .